Why are bloggers putting adsense inside posts?

Why in the world are bloggers putting Adsense ads INSIDE OF THEIR POSTS? Alright guys I understand that they make you a lot of money because they are so close to the content but when go to a post and I can’t see ANY OF THE CONTENT ABOVE THE FOLD, we have an issue. Sometimes it is so bad I can’t even tell where the content starts and the ads end. I have ads on other sites and I keep the ads above the content or below the content not between the title of the post and the actual post itself, I mean above the title.

I will admit however that sometimes in certain formatting it is ok and it doesn’t really bother me. Such as on Ryan Shamus Dot Com where the ad is positioned on the right (not where the eye begins to look for the content) and has some distance around the ad to differentiate itself from the post.

Ryan Shamus Adsense

But if you want to see something annoying look at a post page on CyberNetNews.com where there is a large ad at the top of the post in between the actual post content and the title, just annoying.

CyberNetNews Adsense

Bloggers, don’t make the ads annoying and ugly, if you need the revenue from ads at least TRY to make them look like they fit neatly into the blogs theme.

Comments

3 Responses to “Why are bloggers putting adsense inside posts?”

  1. Sueblimely Discovering - Blogging on August 7th, 2007 5:19 pm

    Well said. Ads above content are so annoying and put me off browsing a site further, after I have read the post I went there for.

  2. TechZilo on August 8th, 2007 4:11 am

    This whole business of “ad optimisation” is hyped up. Atleast in tech blogs. I have not clicked a single ad for the last few months, even inside content. Matter of fact, it makes me more determined not to click on ads ;)

    As a sidenote, there are plugins to do this, they replace HTML comment that you have to add.

  3. Quit With the Clutter! on August 21st, 2007 12:01 pm

    [...] with my post about bloggers putting Adsense within posts I am also going to talk about ad cluttered blogs. I read a lot of blogs throughout the day, I [...]

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