Gravatar Acquired by Automattic

Gravatar LogoGravatar (Globally Recognized Avatar) is an extremely popular service which allows its users to have an avatar to use on my websites (mostly just a picture next to your comment on blogs). Gravatar was hit by some scaling issues and had to shut down for a short time a while back, but Automattic, the creators of WordPress have decided to take over Gravatar.

Automattic has already shown their skill at scaling with WordPress and Akismet and have already started improving Gravatar.They have moved the Gravatar service to WordPress.com’s infrastructure and have sped up avatar serving by 3x.

I don’t currently use Gravatar but if Automattic improves it like I think they will I will have to reconsider it. I could actually see Gravatar integration into WordPress in the future, which would be pretty amazing (and extremely interesting at the same time).

Gravatar
Automattic

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